We here at Uphill Both Ways have made it no secret that we're HUGE fans of General Mills' monster cereals from as far back as we can remember... back when they weren't "seasonal" and you didn't have to wait for them to appear on the store shelves. Sadly, for the past decade, all you could get were Franken Berry, Count Chocula, and Boo-Berry – but this year Frute Brute Monster Cereal is back , and along with it are limited-edition KAWS-designed boxes for the cereals.
“It’s been a thrill to collaborate with General Mills and Monster Cereals,” said KAWS. “I’ve been a big fan of the cereals since I was a kid. Even now, I love the original box designs and the creativity and imagination they invoke.”
This year’s seasonal Monster debut is also marked by the return of Frute Brute, which joins the other monsters on shelves with its first appearance since 2013, as well as other spooky surprises to come later this fall. Frute Brute is known for its “howlin’-good taste of fruit” and is considered by many collectors to be the most sought-after vintage cereal, in part due to its appearances across various blockbuster movies in the 1990s.
Franken Berry, Count Chocula, Boo-Berry and Frute Brute Monster Cereals boxes are available now at retailers nationwide. Each Monster Cereals box comes with a unique code on the back that fans can enter on www.kawsmonsters.com for a chance to win a set of the highly coveted KAWS-designed collectible prizes.
Now if we could just get some Yummy Mummy in our bowls...
You can read the full press release right here.
To learn more about the history of Monster Cereals, visit https://www.generalmills.com/news/stories/the-history-of-our-monsters.
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